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Products and Platforms

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The knowledge industry in India is moving towards products and platforms as the services model is losing steam. For long, the IT industry in India has been providing services to the products, platforms, or core software developed by global majors. With automation, all this is becoming a shrinking pie. The value zone has shifted now. With democratization and mass customization, multi-sided platforms are growing exponentially. The scale at which they can operate is bringing the per-user cost at price points that are shifting the market. The new economy is majorly about IP (integration platforms), platforms, and products. At this point, we need to embrace the market dynamics, and the entire ecosystem has to upgrade itself. We must move from a pure service provider mindset to a sustainably mature product mind-set. The investors have to move away from quarterly returns to long term bets at the same time. The workforce has to move into an innovation momentum and continuous improve...
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Will all AI jobs be filled ?

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As the next big opportunity unfolds in front of us, will India as a nation panic and let it pass and do nothing, or do enough to fully drive its impact on society, economy, and quality of life of its citizens . Will India take a leadership role? Will all the AI jobs be filled? The buzz around is, AI is going to take away our jobs and make us redundant. There will be unemployment as the routine jobs are going to go away and will be done by machines or robots. Driverless cars, automatic assembly lines, diagnostics, engineering, art, software, all are expected to be impacted. Reports after reports are analyzing its impact and providing estimates. Here we are turning the discussion on its head. We are asking “if India will be able to fill all the jobs that AI is offering” . Do we have the ability to ride the tide?  Are our institutions and academia ready to teach us newer ways of getting into this AI space? Are we ready at the industry level to decode the business problem...
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ROI from Design Thinking and AI

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The potential of “ Design Thinking and AI ” results in exponential benefits for business when it matures from the “toy stage of involvement” to the “ outcome stage .” In this process, the real challenges emerge in the application of Design Thinking and AI. By outcome stage, we mean that the enterprise or any organization is not just adopting Design Thinking or AI for the sake of visibility and feel good, but rather for driving real and long-term business benefits. At this stage, Design Thinking has to be applied to align Processes, Analytics, User Experience, Dashboards, Data Structures at the internal level, and ability to integrate with the digital systems of clients, vendors, suppliers, and all other stakeholders seamlessly. It is then that the benefits start showing, and the Return on Investment (ROI) starts reflecting on the books of accounts. It is then that the stakeholders, including investors, employees, and clients, start feeling the impact of the initiatives adopted by the...
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Why are Product Designers Fretting?

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Product Designers have been rejoicing in being one step ahead of consumers' expectations as they launched newer incredible experiences and functionalities. Well, not so easy anymore as AI sounds intimidating! Artificial Intelligence is “a machine that can act using human-style reasoning or perception”. AI excels in dynamic personalisation, handling multiple variables and create variations. With that, the possibilities of thinking spurned by Artificial Intelligence has taken consumers' expectations to levels of the fantasy of science fiction. As the imagination runs amok, any new functionality that product designers come up with fails to create the wow effect which a product designer would have desired. It truly is the consumers' world ! It's time for higher levels of creativity and imagination. Therefore the question arises:   Can the contours of the Product Design Process accommodate this energy and ask? Will it change the fundamental approach to designing, or wi...
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AI as the New UI

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As the strategy and business models evolve from “ Customer is the King ” to “ Customer Experience being the King ,” the conversations are centering around User Experience and User Interaction (UI). At every interaction point, a brand, product, or platform wants to drive the User to the zone of repeat purchase, loyalty, and advocacy.  As meaningful User interactions become the center point and the atomic constituent of User Experience, leading further to the marketing strategy and business model innovations, User Interaction is gaining the proper attention it needs. Meaningful User Interactions (MUI) need insights into consumer preferences, marketing dynamics, and consumer behavior. These insights are required both in the mode of asynchronous evaluation and feedback, as well as on the fly analysis and generation of actionable options. This is where we get into the realm of personalization at scale. To be able to analyze both the expressed as well as the unexpressed ne...
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AI for All

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The impact of AI will be fully utilized by creating an ecosystem of all stakeholders. An ecosystem where all those who are impacted by it and all those who create the impact in the first place are on a common platform. An ecosystem where the learning and feedback loops are constantly working to improvise the efficiencies, participation, and impact. The interdependencies of these stakeholders jointly progressing towards a singular goal of benefits of AI for All. Working on the above vision, Vitti has been creating an ecosystem of academia, industry, professionals, practitioners, trade bodies, research labs, Chambers of Commerce, and Government participation.  Today Vitti www.vittiai.com signed an MoU with MIICCIA – Millennial India International Chamber of Commerce www.miicia.com. MIICCIA, with a vision and mission to ‘connect globally’ is now a partner to contribute to the impact of AI for All. With its network of international operations, it is going to expand the scaled and dep...
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Design Thinking, AI and Innovation

The more I work with clients and projects, implementing the process of design thinking and applied creativity, increasingly the importance of applied creativity is coming to the fore. Today, we have a lot of knowledge, use cases and research available in the area of how we can enhance the level and state of our thinking to solve seemingly complex problems. We also have enough and more examples of applying augmented intelligence to innovate products, services, and business models. What is needed to optimize the innovation potential is to work on identifying the synergies of both Design Thinking and Artificial Intelligence. At a recent workshop, we conducted at the World University of Design on “Design Thinking and Artificial Intelligence” we unlocked the power of this synergy. Working across close to 200 students, faculty members and industry experts, we realized exponential gains in innovation and creativity. This approach of taking a singular view can unleash tremendous value and u...
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